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Beauty Industry, Beauty Launches

What’s Amazon’s ‘Effect’ on Beauty?

Elle Morris on how the 'Amazon Effect' is impacting retailers.

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By: Marie Redding

Senior Editor, Rodman Media

Are brick-and-mortar retailers still clinging to outdated store concepts? Can they compete with the convenience of online shopping and all its benefits, including the ability to instantly compare prices?

“The “Amazon-effect” is impacting how retailers are thinking about their customers, their stores, and merchandise,” writes Elle Morris. She continues, “If they’ve learned nothing else, retailers now know they must up their on-line game if they are to be successful with today’s consumer.”

Find out what else Morris says in the Expert’s Opinion, Beauty is Still a Brick & Mortar Business.

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